In order to strengthen its ongoing commitment to the Middle East and North African markets, the Limagrain Group established a new set up, aimed at serving the distribution of several premium brands: Nickerson-Zwaan, DP Elite Zaden and Huizer Zaden. The activities have been placed under a new and specifically designated Dutch entity: MENACO B.V.
MENACO is a “house of brands.” This enables us to develop dedicated activities for the Middle East and North African region. Strengthening the PD structure to better exploit the potential and optimizing operations through effective and consolidated services.
The long established presence in the Middle East and North Africa, and the full product portfolio adapted to the region will contribute to our continuous success in these strategically important markets.
We trust that this new development will give us a better opportunity to progress the marketing of our varieties in the Middle East and North Africa and to further expand our presence in the region.